This is the official website of Swedish fine art flower photographer Jonas Andréasson. His fine art prints combine scenic photography, vivid colors and artistic compositions to create new, captivating visions of the natural world. This site is the result of many years of photographing only the nordic flowers. Read more
I have chosen to only photograph nature close to where I live. In this way, I do not have to travel around the world to find beauty, but can reach it through a simple bike ride or a walk. This is what I call “eco-friendly photography”.
My two main tools are sunlight and patience. Often, it will require close to 1000 images of only one flower until it ultimately feels right. I am willing to do this because I want to take flower photography to another level. As Linnæus himself said, “The first step in wisdom is to know the things themselves.” It is not enough that the image is beautiful – it must be exceptionally beautiful and it must convey a clear message that leads to reflection and dialogue about its meaning.
To capture every flower’s natural beauty I only shoot outdoors without artificial flashes or studio lighting. Although many other photographers use images that are a result of manipulation by a computer program such as Photoshop, I know that it is the sun’s rays which truly create these amazing effects. Everything is naturally beautiful.
The world that we live is very brittle and vulnerable to human impact. Even if my efforts have no great influence, I nevertheless think it is important for all businesses, large and small, to try introduce a certain degree of environmental awareness into their vision.